the 2018 creative brief

Sebastian surfaced from a vision of beauty without boundaries. We follow our artistic ambition to new depths and surge past the status quo, creating new possibilities for self-expression. The annual Sebastian What’s Next Awards is your opportunity to shape the evolution of creative vision within and beyond our industry.
Enter the competition for a chance to compete onstage with the fiercest talent in the styling industry, including Top Sebastian Artists. The What’s Next Awards are where innovation and ambition collide. Careers are made here. Art is defined here. Now, it’s your turn to capture What’s Next.

Competition Dates & Prizes

It’s time to unleash your vision. Be one of the standout creatives to launch your career and gain recognition as a finalist at this year’s What’s Next Awards.

Key Dates for national competition

  • August 15, 2017 – Entries Open
  • January 3, 2018 – Entries Close
  • January 8, 2018 – Semi Finalist Announcement 
  • January 18, 2018 – Finalist Announcement
  • February 25, 2018 – Finals Live in Los Angeles, California

Key Dates for international competition

  • October 1, 2017 – Entries Open
  • January 3, 2018 – Entries Close
  • January 18, 2018 – Finalist Announcement
  • February 25, 2018 – Live Competition

Competition Prizes


  • $1,000 cash prize
  • Assist at a Sebastian-sponsored editorial photoshoot
  • Stylist starter kit valued at over $1000


  • $2,000 cash prize
  • Sebastian-sponsored editorial photoshoot
  • All-inclusive trip to NYC to assist backstage at New York Fashion Week

Affiliated Artists

  • $1,500 cash prize
  • Sebastian-sponsored editorial photoshoot
  • 2-night trip to city of choice for Day of Creative Mentorship


  • All-inclusive trip to Los Angeles to compete at Live Finale
  • 1 day editorial photo shoot mentored by Robert Lobetta